Author Archives: davebridgeland

Seven Reasons your ROI Spreadsheet Fails to Sell

Your sales team created an ROI spreadsheet, a spreadsheet that attempts to quantify the return on investment (ROI) of your business’s offerings, for your prospective customers. You share this with your customers to persuade them to purchase your offerings, but your customers are not convinced. They don’t believe the assumptions and they find your spreadsheet confusing. They take no action. Or they purchase from a competitor. Continue reading

Posted in Uncategorized | Leave a comment

Clients and Customers

A value model has two different end user organizations, in two different roles. We use two different words for these end user organizations, in order to distinguish them: “client” and “customer”.

Posted in Uncategorized | Leave a comment

Buyer Decision Support

At Hanging Steel Productions, we create buyer decision support apps, applications that help buyers make better decisions. 

Posted in Uncategorized | Leave a comment

Modeling the Network

(This is a description of a particular model, a simple Excel model I use for my own business development. I explain it, mostly in words, but with a couple of graphs and a bit of math. If you want to … Continue reading

Posted in Uncategorized | 3 Comments

Open-Book Modeling

Models are often built as black boxes. A user can explore the dynamics of the model, trying different actions and viewing the results. But the internals are hidden: the user cannot see how his actions produce the results.

Posted in Uncategorized | 1 Comment

Optimization Destroys Value

In 2009, Michael Dougherty and I created Mass Enrollment, an interactive simulation of the process of signing up illegal immigrants for an amnesty, should Congress pass a law granting immigration benefits to illegal immigrants. Mass Enrollment had a user interface, … Continue reading

Posted in Uncategorized | 1 Comment

Forio Simulate

I have used many modeling and simulation tools. I even worked for a tool vendor once, 15 years ago: Powersim. But lately my favorite tool is Forio Simulate. Why Simulate? Three reasons.

Posted in Uncategorized | Tagged , , | Leave a comment