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Your sales team created an ROI spreadsheet, a spreadsheet that attempts to quantify the return on investment (ROI) of your business’s offerings, for your prospective customers. You share this with your customers to persuade them to purchase your offerings, but your customers are not convinced. They don’t believe the assumptions and they find your spreadsheet confusing. They take no action. Or they purchase from a competitor. Continue reading
In December of 2019, Statistics.com featured Hanging Steel Productions. Read their report on our Value Clarity Model here.
In 2009, CEO and Founder David Bridgeland co-wrote Business Modeling: A Practical Guide to Realizing Business Value with Ron Zahavi. Check it out on Amazon.
A value model has two different end user organizations, in two different roles. We use two different words for these end user organizations, in order to distinguish them: “client” and “customer”.
At Hanging Steel Productions, we create buyer decision support apps, applications that help buyers make better decisions.
(This is a description of a particular model, a simple Excel model I use for my own business development. I explain it, mostly in words, but with a couple of graphs and a bit of math. If you want to … Continue reading
Models are often built as black boxes. A user can explore the dynamics of the model, trying different actions and viewing the results. But the internals are hidden: the user cannot see how his actions produce the results.